“Barstool, combined with theScore’s reach and highly engaged user base, creates a massive digital footprint and ecosystem that will serve to propel Barstool Sportsbook and our uniquely integrated media and gaming business,” Snowden said. 17 statement welcoming Barstool Sports fully into PENN Entertainment. “Barstool is a proven, powerful media brand with an authentic voice and vast loyal audience that provides us with a strong top of funnel for new customer acquisition and organic cross-selling opportunities across our growing interactive division,” Jay Snowden, PENN Entertainment CEO and president, said in a Feb. That initial agreement included a path for PENN to establish full control and ownership of Barstool Sports. acquired a 36% stake in Barstool for $163 million, following an announcement by the two companies of an exclusive sports betting and iCasino partnership. In January 2020, Wyomissing-based PENN Entertainment - then known as Penn National Gaming Inc. has completed its previously announced acquisition of Barstool Sports Inc., obtaining the remaining interest in Barstool Sports for an estimated $388 million.

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